CEO's message - Rakuten Payment, Inc.

Cashless service that moves everyone.

At Rakuten Payment, we pursue developing intuitive and attractive payment services. Our flagship smartphone app, "Rakuten Pay," along with "Rakuten Edy" and "Rakuten Point Card," stands out among the many transaction products offered by The Rakuten Group.

Through cashless payment services, we contribute to users, partner companies, and our society. This is our core value as a vital branch of The Rakuten Group, which is committed to empowering society through innovation. The adoption rate of cashless solutions in Japan is growing rapidly, and their impact on our society and financing is immense. This presents a great opportunity not only to make our lives more convenient but also to address large and complex issues within our society.

We will continue to lead this revolution. We are challenged to deliver satisfying services and moving cashless experiences for more and more people. Together with our partner companies, we aim to shape a delightful and plentiful cashless society for everyone.

Philosophy／Mission／Vision

Rakuten Payment extends our services based on Rakuten Group's "Philosophy／Mission／Vision"

Philosophy

The Rakuten Group's mission is to 'Empower people and society through innovation.' We aim to transform and enrich society by providing highly satisfying services to users and partner companies, and by supporting the growth of many people. Under the vision of remaining a 'Global Innovation Company,' we will strive to maximize corporate value and shareholder value.

Mission

Empowering people and society through innovation

Unbound by convention, valuing ideas, and changing the world with innovation.

Vision

Global Innovation Company

We aim to continuously create disruptive innovations under a corporate culture that brings together intellect, creativity, and passion to achieve anything, in order to create a society where people around the world can live happily with dreams.

Values and Principles

Rakuten Shugi
(Rakuten Basic Principles)

Rakuten Shugi is a set of values and guidelines that clarifies the ideal state of the Rakuten Group, and which all employees understand and practice. It is composed of two parts: 'Brand Concept' and 'Success Concept.'
We cherish entrepreneurship – a high aspiration to accomplish anything – using 'Rakuten Shugi' as our common language. We will foster a corporate culture where each diverse employee can maximize their potential, and while coexisting with local communities, we will enhance corporate value with a sense of unity across the entire group, contributing to the development of society.