Rakuten Payment, Inc.
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Introduction to Rakuten Payment Departments

Members from diverse backgrounds—new graduates, mid-career hires, domestic and international—thrive as professionals in their fields. Career goals range from growing as generalists through cross-departmental experience to excelling as experts with specialized skills.

Sales

Rakuten Payment proposes payment solutions not only to major domestic companies but also to small and medium-sized enterprises and regional businesses with online and physical stores. We work together to address corporate management challenges alongside the expansion of cashless payment adoption in Japan.

Responsibilities
  • Acquisition of new merchants
  • Support from contract to service launch
  • Contributing to partner companies' sales growth
  • Promotion planning for partner companies based on analysis
  • Solving management challenges of partner companies
  • Promoting alliances with partner companies
  • Promoting Rakuten Pay terminals
  • Collaborating with local governments
  • Advertising sales

Sales Department Members

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Marketing

Leveraging the synergy of the Rakuten Group, we execute various initiatives to acquire new users and expand transaction volume, conducting marketing and creative production across e-commerce, mobile, and fintech businesses. We also enhance brand awareness and foster loyal users by creating media exposure opportunities.

Responsibilities
  • New user acquisition strategies
  • Strategies to improve engagement of existing users
  • Supporting partner companies' sales and promoting data utilization
  • PR and media strategies
  • User research and analysis
  • Campaign planning and page production
  • Measures to increase ARPU
  • Production, supervision, and guideline creation for apps, web, and offline tools
  • TV, radio commercials, and video production

Marketing Department Members

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Product

Pursuing the best products for users, product managers lead projects with discretion over features. They make development decisions based on business strategy and revenue forecasts, collaborate with UI/UX teams to create smartphone apps, and plan marketing with marketers after feature releases. They work with many departments to improve usability and drive projects.

Main Responsibilities
  • Planning new features and services for apps and devices
  • Revenue calculation and ROI estimation
  • Defining development and feature requirements
  • Leading projects
  • Service growth for each feature after release
  • Internal and external current state analysis using frameworks
  • Supporting product introduction partners
  • Executing collaboration initiatives within and outside Rakuten Group
  • Building business workflows and quality control

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Strategy

While capturing the constantly changing cashless market, we identify business-specific and management challenges and execute business strategies and business model development to solve them. We also guide the overall direction and policies of the company, supporting sustainable business growth by involving many people.

Main Responsibilities
  • Formulating and executing strategies for the entire company and each business function
  • New business development
  • Promoting alliances
  • Handling various projects and supporting management
  • Identifying issues through industry market and competitor research
  • Leading company-wide projects

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Operation

As the division that builds and promotes the business processes of Rakuten Payment’s diverse cashless services, we continuously provide high-quality operations by utilizing the latest methods such as AI, DX, and RPA, driving ongoing business reforms.

Main Responsibilities
  • Call center management
  • Merchant screening
  • Brand and acquirer support
  • Security measures
  • Merchant administration
  • Internal control
  • Settlement management

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System

We handle everything from planning system services related to payment, UI/UX planning and implementation, system design, coding, testing, to operation. As the service expands, we plan, build, implement, and operate large-scale systems supporting the product foundation. We also improve services by directly listening to customer feedback.

Main Responsibilities
  • Frontend development
  • Backend development
  • Operation and maintenance
  • System governance and risk management
  • Quality control
  • UI/UX planning
  • Project management
  • Producer
  • Service resilience
  • AI enablement
  • Data scientist
  • Device engineer

System Department Members

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Corporate

In the ever-changing fintech industry, timely grasping trends and fostering growth of people and organizations is essential. We support the company’s foundation by applying specialized and multifaceted knowledge and experience to various challenges arising from company growth.

Main Responsibilities
  • Human resources
  • General affairs
  • Legal affairs
  • Governance, risk, and compliance
  • Information security
  • Finance
  • Accounting

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Various transaction services under ONE Payment

Rakuten Payment tackle challenges to fully digitize transaction to realize society where everyone can enjoy equal values.

One Payment connects society

ONE ID and ONE point connects online and offline seamlessly. High quality point reard program enrich everyone's life and society.

Products and Services keep evolving.

Rakuten Payment continues to improve convenient services day by day. We showcase most recent achievements so far.

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