We want to provide everyone with a convenient, new payment experience. Through innovation, we aim to embody empowerment that only we can achieve. Here, we introduce initiatives carrying that spirit.
Starting from the 2019 season, the “Smart Stadium Concept” was launched to achieve complete cashless operations at the home stadiums of the professional baseball team “Tohoku Rakuten Golden Eagles” and the J1 professional soccer team “Vissel Kobe.” This bold “complete cashless” implementation covers ticket purchases, merchandise, food, and drinks.
ⓒRakuten Eagles
At Rakuten OPTIMISM 2022, Shigenobu Kobayashi, President and COO of Rakuten Payment, spoke about the future outlook of Japan’s cashless society and Rakuten’s payment strategy.
Rakuten Payment tackle challenges to fully digitize transaction to realize society where everyone can enjoy equal values.
ONE ID and ONE point connects online and offline seamlessly. High quality point reard program enrich everyone's life and society.
Rakuten Payment continues to improve convenient services day by day. We showcase most recent achievements so far.