Saki / Marketing Analyst

Career Steps

1st Year

In 2017, transferred to Rakuten, Inc. and was promoted to leader within one year of joining. Involved in data analysis for point partner companies.
4th Year

Took maternity and childcare leave, taking about a year and a half off to focus on raising children. Returned to the same workplace and same duties after returning, engaging in marketing work.
Present

As a team leader, I handle a wide range of tasks, such as responding to team members' consultations and improving work efficiency.

Profile

In my previous job, I was in charge of marketing specializing in the retail industry. After joining Rakuten, I became involved in data analysis that supports the strategic planning of client companies, using data from various industries. As a mother of one, I balance childcare and work. I value time spent with my child above all else.

Current Role

I am involved in data analysis for partner companies of “Rakuten Point Card”. The main data I handle is ID-POS data, which links customer information to purchase data. I formulate hypotheses for challenges faced by partner companies and analyze the data. The role of the Data Analysis Group is to propose information that can be used in sales strategies as solutions to these challenges.
My team is responsible for partner companies in the restaurant and retail chain industries. Each of the eight team members is in charge of about two companies. One of my roles as a team leader is to support the members. In addition to accompanying members in business negotiations with partner companies, I also handle a wide range of tasks such as improving work efficiency.

Why I Chose Rakuten Payment

In my previous job, I was also involved in marketing and data analysis. The major difference from my current job was that the industries I dealt with were limited, and my scope of work was only data extraction and analysis. I decided to change jobs because I wanted to move beyond just dealing with numbers every day and take on the responsibility of directly conveying the results of data analysis to client companies, and also to challenge myself with marketing that could lead to the launch of new services.
The deciding factor for choosing Rakuten was that I could realize the way of working I sought. I am able to understand user activities and directly propose data analysis results that lead to business strategies to client companies, and I have more opportunities to be involved in the launch of new services. In my first year, I also took charge of managing team members as a leader. I am entrusted with responsible work, my scope of work has expanded, and I feel a great sense of fulfillment in my daily work.

Joy & Appeal of Working at Rakuten Payment

Rakuten has over 70 services and information on over 100 million users. The ability to analyze not only the purchase data of our partner companies but also leverage the data held by the Rakuten Group is a huge strength. Because there are many types of data, the scope of analysis and proposals expands. I believe this is why Rakuten's data analysis is attracting attention.
Also, having major companies in their respective industries as clients is unique to Rakuten. Once a month, I visit partner companies with the sales team. Because I can directly confirm their reactions, I often discover hidden issues. Furthermore, we can see the results of our work in tangible form in the city, such as campaigns being launched based on data analysis results. It's not just about analyzing data, but connecting it to the partner companies' strategies. Realizing this also motivates me for my next work.

Future Career and Goals

Extracting and analyzing optimal data from Rakuten's big data is similar to a treasure hunt. How can we improve customer satisfaction? We are challenging ourselves with data analysis that partner companies seek, while closely collaborating with various internal departments such as consulting sales, media representatives for advertising, and product planning and development. Sometimes we exchange opinions with teams responsible for data analysis across the entire Rakuten Group. That's why the sense of accomplishment when we can meet the demands of our partner companies is immense. We often receive words of thanks, which is truly gratifying.
I was also involved in the launch of a new service, which was a long-held wish. It's a service that allows partner companies to utilize data in real-time and analyze necessary data. I want to continue being involved in work with a significant social impact. And I want to focus on building a team that is reliable not only to our partner companies but also internally.

Message to Candidates

One of my personal goals is to balance childcare and work. When I took maternity and childcare leave, I thought, “It will be difficult to balance them.” However, I'm able to work flexibly with options like remote work and reduced hours, and being able to balance them has given me confidence.
Of course, balancing is only possible with the understanding of those around me. There are team members who support me even if I have to suddenly take time off due to my child's illness. There are also senior colleagues with children who can exchange information about childcare concerns and tips for balancing. It's an environment where I can work with peace of mind. That's also one of the charms of Rakuten Payment.