Cashless service that moves everyone.
Representative Director, President and CEO
Shigenobu Kobayashi
At Rakuten Payment, we pursue developing intuitive and attractive payment services. Our flagship smartphone app, "Rakuten Pay", along with "Rakuten Edy" and "Rakuten Point Card,", stands out among the many transaction products offered by The Rakuten Group.
Through cashless payment services, we contribute to users, parner companies and our society. This our core value as a vital branch of The Rakuten Group, which is commited to empowering our society through innovation. Adoption rate of cashless solutions in Japan is growing rapidly and impact on our society and financing is unfathomable. This is a great opportunity to take part in not only make our lives more covenient but to address large and complex issues in our society.
We will continue to lead this revolution. We challenge to deliver satisfying services and moving cashless experiences for more and more people. Together with our partner companies, we shape delighting and plentiful cashless society for everyone.
Philosophy／Mission／Vision
Rakuten Payment extends our services based on Rakuten Group's "Philosophy／Mission／Vision"
Philosophy
楽天グループは、「イノベーションを通じて、人々と社会をエンパワーメントする」ことをミッションとしています。ユーザやパートナー企業へ満足度の高いサービスを提供すると共に、多くの人々の成長を後押しすることで、社会を変革し豊かにしていきます。「グローバル イノベーション カンパニー」であり続けるというビジョンのもと、企業価値と株主価値の最大化を図ってまいります
Mission
イノベーションを通じて、人々と社会をエンパワーメントする
常識にとらわれず、アイデアを重んじ、イノベーションで世界を変える
Vision
グローバル イノベーション カンパニー
私たちは世界中の人々が夢を持って幸せに生きられる社会を創るために知力と創造力と想いを結集し、何事をも成し遂げていく企業文化のもと、常識をくつがえすイノベーションを生み出し続けることを目指します
Values and Principles価値観／行動指針
楽天主義
Rakuten Payment tackle challenges to fully digitize transaction to realize society where everyone can enjoy equal values.
ONE ID and ONE point connects online and offline seamlessly. High quality point reard program enrich everyone's life and society.
Rakuten Payment continues to improve convenient services day by day. We showcase most recent achievements so far.