A varied lineup of payment services
under one Payment umbrella
With our corporate philosophy of empowering people and society through innovation, Rakuten Group has laid the groundwork of the "Rakuten ecosystem" business model. This ecosystem offers over 70 various services and connects users and each service with one ID.
Within that framework, Rakuten Payment, Rakuten Group's fintech group company, further develops our business by applying our team's strengths of• offering a broad lineup of payment services within one app
• providing marketing solutions by leveraging one Point system, one ID, and data.
At Payment, we strive for a more open society where anyone can enjoy the same benefits at any time. To that end, we aspire to the full digitalization of payment services, centered around one Payment platform. We also work to strengthen the connections of the Rakuten ecosystem through both online and offline touchpoints of Rakuten Group services.
Strengthening the Rakuten ecosystem with our business
A unique economy of Rakuten Points and Rakuten ID
Rakuten Group provides a diverse array of fintech services that are both user-friendly and offer support throughout all life stages, such as Rakuten Card, Bank, Securities, Life Insurance, and General Insurance. Within that framework, Rakuten Payment offers users convenient, secure, and smart payment services while also supporting the business of our partners with our marketing programs. These programs are based on our wide range of payment services and data, all tailored to our partners' industries and business types.
We strive to evolve with our users and continue offering easy-to-use payments to all, while also leveraging our high potential for growth and powerful Point system to further strengthen the foundation of the Rakuten ecosystem and create group synergy in the realms of fintech, commerce, communications, and more.
